about us: a brilliant "off the cuff" solution to the hot beverage retailer's dilemma... and how it came about.

Does it make sense for hot beverage retailers to pay good money for cup insulation sleeves ...while the sleeve manufacturers keep the valuable advertising space on the product's surface for their own self-promotion?

Jeanne and Sid Libit didn't think so. And in 1997, after inventing a unique, tip-resistant insulated cup sleeve for use on airline tray tables ...they asked owners of coffee shops, carts and drive-thrus what they thought. The result was a patented, smooth-surfaced, low-cost wraparound heat sleeve called Cool Cuff.

Keeping a very cool advertising medium in the right hands.

Few consumer segments are more affluent, or readier to try new things, than coffee lovers. And no medium reaches these consumers more directly than Cool Cuff ...at the very moment they're enjoying their favorite beverage, and in the mood to try more of what you have to offer.

Enough to make competitors flip their lids.

Among other design advantages, Cool Cuff has less tendency to force off the cup lid when customers put hot beverages in their car's cup holder.

Now manufactured by one of the nation's top suppliers of corrugated products, Cool Cuff has a larger, smoother surface for advertising than other insulation sleeves, and fits any 12-20 oz. cup size.

Cool Cuff's advertising messages promote your products, not the sleeve-maker's. Just tell us what you want to say and show, and we do the rest.

For a free Cool Cuff sample, click here. Or contact us for more information.

Beverage carrier, molded fiber, coffee shop drink tray; try the NEW Cup Caddy!